Mar 2012 dotJWT in the Press – It Started in Dubai
Now that we’re actually talking to our teams in the various regions about dotJWT, we are also starting to PR. Great to be back doing journalist meetings and being back in the press, of course.
To me the best part about meeting with journalists — and the industry analysts like Forrester and Altimeter and Recma fall in the same camp — is that you get such a great cross-agency perspective in the conversation. Smart industry journalists actually have an even better perspective on the changes we are all going through inside agencies and with clients then we do.