Jul 2011 Healthcare Marketing: Xerelto Launch
Coming back to the US one of the biggest advertising things you notice is healthcare advertising — whether it is on TV, in print or online.
At JWT we have a big Healthcare practice and have just launched a first release set of websites for a new pharmaceutical for our Johnson & Johnson client. It has been amazing seeing the work it takes to get basic product information online in this sector — managing regulatory and legal definitely add a level of complexity to the usual job!
At anyrate congratulations to the team — great to see the initial communications coming out after having worked on the pitch and strategy.