Jan 2011 Adrants: Coleen’s New Start-up Redefines Advertising
I love our industry. The trends, the repeating nature of the trends, and the constant repeating nature of how agencies react to the repeated trends.
To see Havas embrace social media and technology by hiring Coleen DeCourcy is great. Every large agency should embrace social media and technology.
My question is the hyperbole of the quotes and the commentary. Maybe I just need to stop reading ad rants!
Of their decision to acquire Socialistic, Havas Worldwide CEO David Jones said, “Our industry used to be just about having the best talent. It’s now about talent and technology. Socialistic combines one of the most brilliant digital talents in the world – Colleen DeCourcy – with cutting edge technology. I’m really looking forward to what this start-up will be able to deliver for our clients to keep them ahead of their competitors,”
And there you have it. The advertising industry will no longer worship the creative superstars who developed The Big Idea. No. The future stars of advertising will be the geeks. The technologists. The IT guy in the back room of the agency who used to watch porn all day long. Yes. The people we called when we had a virus on our computer or couldn’t get our laptop to connect to the agency’s WiFi will now be called upon to develop branded applications, iPhone apps, custom APIs.
It’s not Don Draper’s world anymore, people.