Oct 2009 Credit TalkTalk: Digital Antropology Report 2009 Published
Many companies out there are researching digital usage and trying to undersand how we are all using digital technology in our daily lives — but few publish their findings as part of their marketing and brand building effort. Talk Talk has.
The Digital Anthropology Report 2009 is a well thought out and easy to digest publication.
Interestingly it also proves an point we’ve all intrinsically believed and is typically referred to by some variant of the pareto rule: E-ager Beavers that love downloading and reading and searching but can’t be bothered to upload, run a blog or comment heavily like Digital Extroverts are the largest tribe. And the lurkers outnumber the publishers 3 to 1.