Sep 2008 Agency Performance
It is an interesting world out there and there is lots of noise about agencies growing and contracting. In the hopes of staying somewhat sane, I thought I’d try to track random stats I come across in a place where I can remember to come back to them.
The metric is a simple one — headcount — since we are people businesses and as long as we continue to act as professional services firms and don’t figure a way to take margin by arbitraging our clients search terms through affliate programmes or start getting points on the pop culture icon we create, it will all be about people.
Agency | 2003 | 2008 |
Digital Specialists AKQA London Dare London Agency.com LBI (UK) iris Digital Razorfish (Global) |
120 40 30 |
350 (NMA) 174 (NMA) 115 (NMA) 352 (NMA) 33 (NMA) 2200 |
Integrated DM/Digital Proximity London OgilvyOne DraftFCB |
220 210 |
282 (ipa) 270 185 (ipa) |
Advertising Grey JWT McCann BBH AMV BBDO |
200 (ipa) 246 (ipa) 245 (ipa) 450 (ipa) 400 (ipa) |
|
Independents iris Mother Crispin |
450 (ipa) 125 (ipa) |