May 2008 Great Digital Outdoor Inspiration
This is a video — or rather an ad in fact — that shows off some great use of smart digital outdoor and use of video in car and on mobile. It is really great piece of digital outdoor inspiration.
What is more amazing is that as the number of digital outdoor sites grows — we aren't being more creative about how we use them. In most places (like the London tube) we've gone for video using the same 30 second ads formats that are being ignored or skipped on TV. Or as this Thompson video shows, we're using smart, internet-connected displays to cycle through static print!
Just a little bit of imagination and a motion sensor to make the signs at least a little bit interesting and — a key word that has been losing favour of late — interactive.
Taken to an extreme and by adding a touchscreen you have an kiosk or outdoor website or video wall as they are commonly called. Nice thing is — like using video assets in the Tube — you can repurpose web assets. And there are some great case studies of these being put in airports and trainstations where people have time and appreciate a brand giving them information or entertainment.
But in many of these examples we are still in brochureware. Where is the live feed of relevant data? The personalisation of information that is relevant to the viewer who has been identified by RFID or their mobile phone? The tying together of a set of signs into an application that is both useful for the customer and reinforces the brands point of view? Something to look forward to.