Aug 2007 Financial Services Advertising Online
If you ever questioned whether people use online tools in their financial services decisions, here is quite an impressive data point: Financial Services are the biggest advertisers according to Neilsen NetRatings.
While it is a pretty conclusive statistic at 39% of all impressions and twice the next industry, it would be interesting to see if the figure isn’t increased because financial services are heavy users of pay per lead or affiliate advertising programmes. These provide a big multiple of impressions for each dollar spent. It is interesting to note that all of the top are likely to have a good amount of affiliate deals and barter deals.