BP TargetNeutral

BP TargetNeutral

Everyone remembers their first real pitch at a new agency.  At Ogilvy it was BP’s Target Neutral.  Amazing project, amazing creative and even more amazingly, it launched pretty close to what was proposed!

For this project we did the brand mark, site design, online advertising and e-mails.  Great work from Bo and his team.

Here is the final homepage:

BP TargetNeutral Jul07

And some of the functional banners we built to get people to start their carbon calculation in the banner to increase conversion rate:

Target Neutral Banners