Organic Opens London Office

Organic Opens London Office


San Francisco – Organic, the preeminent builder of online businesses, today announced that it has opened an office in London, to service the burgeoning European Internet market. Just as the company’s offices in San Francisco, New York, Chicago, and Sao Paulo, Brazil, Organic’s London office will offer a complete range of interactive services including e-commerce site development, strategic marketing and technology consulting, interactive design, and media planning and placement.

John Baker, previously director of strategic planning of Organic’s New York office, has been named vice president, managing director of the London office. Fred Fields, also from Organic’s New York office, has moved to London, and has been appointed to the position of senior director of operations.

One of the London office’s first clients is, a U.K.-based global sportswear retailing site that is currently the highest-valued Internet start-up in Europe. Organic will provide interactive design, front-end application development, e-commerce strategy, media buying services, and globalization of the site to launch in five European countries and in the U.S. in mid-1999, with additional markets to follow.

“London needs an experienced online business builder like Organic to help multinational companies and promising start-ups to go online,” said Ernst Malmsten, CEO of “Working together with Organic we are building an end-to-end online business that will revolutionize the way our customers buy sportswear. It’s always a thrill working with people who ‘get it.”

Another client of Organic’s London office is Hewlett-Packard, for which Organic is creating the design and strategy for its European e-commerce initiative. “Organic has proven themselves a true partner,” says Emmanuel De Rycker, Hewlett-Packard’s European E-Business manager. “They understand our pan-European strategy and sensitivities, and their execution is flawless.”

According to Forrester Research of Cambridge, Mass., European Internet commerce is predicted to reach 69 billion U.S. dollars by 2001.

“The European market for e-commerce is about to boom, and London has a pool of Web-experienced talent that will help us build a solid presence in the center of this flourishing e-commerce marketplace,” said Jonathan Nelson, Organic’s CEO. “Our expansion to London will enable us to service existing clients that have a presence in Europe, as well as to seek out new clients with global aspirations. In addition, we are looking to obtain and nurture European start-ups who want to develop global and local online businesses.”

Organic, London contact information: John Baker, vice president, managing director, 70 Salusbury Road, London NW6 6NU UK; Phone: 0171-644-2600.

About Organic

As a pioneer in the industry, Organic ( ) has been helping clients build online businesses since 1993. Its integrated structure, comprehensive capabilities, strategic insight and experience has enabled Organic to create unique and effective e-commerce and communications solutions for its clients. The company offers expertise in: e-commerce site development; strategic marketing and technology consulting; online advertising and media placement; public relations and enhanced online communications services; research services; interactive design and production services; and software development. Organic’s clients range from global brands and e-commerce category leaders such as Starbucks, Iomega, Lucent Technologies and CDnow to non-profit organizations such as Impact Online. Organic has offices in London, San Francisco, New York, Chicago, and Sao Paulo, Brazil.