Thinking

News and Points of View

Software has always promised to drive organizational change.  And most of the time it fails because human behavior is the achilles heal of digital transformation. For SMEs, HubSpot delivers on addressing human behavior first.  It makes a bold promise to track all of a sales team's...

We all know that if we give our kids our phones they will disappear into YouTube.   They also click through applications like the camera with wild abandon and find features you'd never think they would find.   On our vacation a couple weeks back,  my son Alex had...

After 9 years with WPP, I'm happy to let everyone know I'm leaving Mirum. It is only when you stop taking the train into NYC, or a car to JFK, that you realize how much time and energy you spend working. That said, Mirum has been...

[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...

There have been a number of articles post-election that look at how the tech industry and the internet pioneers are reacting to the upset. Re/code reported from tech entrepreneurs talking in anguish from the WebSummit stage in Portugal, the New York Times picked it up...