For the past 15 months, Altacircle has been working with LCR Capital Partners improving lead generation and digital marketing. We've learned a lot about the investment immigration business and realized how much opportunity there is for digital marketing to make a big difference. We also realized...
Keith Cook, who was former VP, Global Digital Marketing with Chubb Insurance and part of the Altacircle team for part of 2019, has taken a full time position at SkillSurvey as CMO. Keith will bring a strong understanding of digital technology and how it supports...
I've had the good luck to be working with LCR for about 4-5 months now and love working with a sharp, small team that knows how to get things done. Every big corporate team I've worked with in the last 5 years has stated they want...
Software has always promised to drive organizational change. And most of the time it fails because human behavior is the achilles heal of digital transformation. For SMEs, HubSpot delivers on addressing human behavior first. It makes a bold promise to track all of a sales team's...
We all know that if we give our kids our phones they will disappear into YouTube. They also click through applications like the camera with wild abandon and find features you'd never think they would find. On our vacation a couple weeks back, my son Alex had...
After 9 years with WPP, I'm happy to let everyone know I'm leaving Mirum. It is only when you stop taking the train into NYC, or a car to JFK, that you realize how much time and energy you spend working. That said, Mirum has been...
If it sounds cliche, it probably is. Ironically "the agency of the future" is exactly what our clients are asking for and even using it as the name of the initiative or RFP as they look for new approaches to marketing. At Mirum we've been working...
[caption id="attachment_15724" align="alignleft" width="300"] Shape Simple Hex Hexagonal Abstract Modern[/caption] It isn't that for over 30 years direct marketing has told us relevancy increases conversion rates. It isn't because you've invested real cash in the tools to personalize but have a hard time managing the complexity of...
It is amazing to see 3 years of work summarized into a 1/2 page case study by a great analyst. Undoubtably one of the easier research interviews I've done in a while -- speaking directly to what we did, how we ran the workshops, and how we managed...
Found an old speech I gave in Berlin 2007. It was the first time I wrote out a presentation and learned it word for word, instead of preparing a set of notes and talking to them. What is funny is how much the message is still...