Altacircle is a marketing consultancy that uses digital strategy and marketing technology to drive growth and improve businesses.

 

Lead by senior digital experts, our focus is on helping forward-thinking clients do great work.  We provide outside counsel alongside existing partners, or bring trusted agencies and freelance teams to solve business problems. Marketing has become incredibly complex. We bring our experience so our clients can be assured they have a team that has worked through the challenge before.

WHAT WE DO

We offer a suite a services that help companies leverage technology to grow.

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Lead Generation

Lead generation and customer advocacy are critical to growth and success. Altacircle is familiar with the leading marketing technology tools, and how to use search and paid social to drive action. We create lead scoring models that trigger the programmatic communications plans that bring results.

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Marketing Review

Organizations develop marketing habits, but rarely benchmark them against other companies. Altacircle brings an independent voice that works across organizational silos. Since we don’t represent an agency, we expect to work with existing partners and welcome them into the workshops we run to keep what is working and find what can be improved.

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Branding & Positioning

How a business talks about itself matters. Altacircle approaches business branding with experience and an outside perspective, and confirms its hypothesis with online tests. Our process gives you the keywords, phrases and imagery that can be used across sales collateral, websites and dynamic advertising. Great branding needs to be  second nature to teams so we use workshops and internal communication to educate the broader teams.

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Business Building & Innovation

Smart businesses use business building and intrapreneurship to avoid competition from vc-backed start ups and new digital competitors.  We have experience helping to define the organizational processes that connect new teams to established departments without sacrificing agility and speed.  We support the creation of innovation labs, finding start-up partnerships and establishing IT relationships and working procedures.